Parked where the city looks. For brand activations, product launches, and events across NYC and the tri-state area, fully staffed and permitted.
CiprianiEleven Madison Park
Organic ValleyBlank Street+ moreOnly if you want it
Real food, served from the truck. Full-service catering is on the table whenever you want it, and quietly off it when you don’t. Ask and we’ll handle the menu, staff, and service. Skip it, and the truck still does its job.
A full LV-monogram truck wrapped and parked outside the SoHo flagship — with free meals gifted to shoppers who hit an in-store spend threshold.
A repeat retail partner: custom-wrapped trucks and carts run across multiple month-plus activations, with free meals for spend-threshold shoppers.
An LED-lit Michael Kors cart on a makeshift SoHo runway for Fashion Week — pastrami sandwiches served in a collaboration with Katz’s Deli.
A full custom-wrapped truck built to be photographed, with free meals handed straight to fans and passersby.
A custom-built Cipriani truck run as a Southampton satellite location for a full summer — online ordering, pickup and delivery for clients who’d left the city.
A custom-built truck with Chef Daniel Humm’s Eleven Madison Park and nonprofit Rethink — 2,000+ meals a week to underserved Bronx and Brooklyn communities.
Five trucks deployed with World Central Kitchen and Chef José Andrés at the height of COVID-19 — feeding first responders and hospitals, 100,000+ meals in all.
Tell us the brand, the market, and the dates.
We design the wrap in-house to your creative.
Truck wrapped, staffed, and permitted.
Parked where the city looks. Street presence, handled.
Impressions, footfall, and earned media, reported back.
Single-day activations start at
$10,000
Custom-wrapped to your brand. Multi-day runs, additional trucks, staffing, and catering are quoted to the brief.
The trucks are the headliners, but we deliver every element that makes an activation engaging, relevant, and measurable. A branded storefront that drives to the crowd, with none of the logistics on you.
We handle wrap, staffing, permitting, and reporting end-to-end. Tell us the brief. Name, email, and a line or two is all it takes to start.