
Make it nice, together
A custom-built truck with Chef Daniel Humm’s Eleven Madison Park and nonprofit Rethink: 2,000+ meals a week to underserved Bronx and Brooklyn communities.
- Meals / week
- 2,000+
- Partner
- Rethink
- Communities
- Bronx + BK
A staffed espresso cart or coffee truck on set from the first call to wrap, from $1,500 a day. Real espresso, drip in volume, iced for the summer exteriors, and a barista who understands that the schedule will move. Generator-free carts for stages, the truck for a lot or a closed block, and the permits and certificates the location manager needs before either one parks.
Crew coffee is the cheapest morale on a production and the first thing that goes wrong. A five-thirty call on a February exterior with two urns of lukewarm drip is a set that starts the day grumpy. A barista pulling real espresso beside craft services at the same hour is, per head, one of the smallest line items on the budget and one of the few a crew notices and remembers.
The reason productions call us rather than a café is the schedule. A café opens at seven; a call sheet does not care. A staffed cart works to the same clock as the crew, keeps serving through a turnaround that lands ninety minutes late, and does not close because the shoot ran long. The day rate is the day rate; it does not reset because the schedule slipped.
And it fits the set. A compact cart on house power sits on a stage without a generator hum on the track. A self-powered truck takes the base camp on a closed block where there is no power at all. Which one your location needs is decided with the location manager before the day, along with where it can legally park.
The cart or truck arrives 60 to 90 minutes before crew call to park, set up, and bring the machine to temperature, so the first espresso is ready when the first crew member walks up. Through the morning it runs continuously rather than in a window: espresso to order, batch brew kept topped, iced on a hot day. At the turnaround it is where the crew is, and at wrap it packs out clean without touching the set.
A day rate covers a normal shooting day. A split day, a night shoot, or a call that moves after the paperwork is filed is the normal condition of production, and we staff and quote on that basis rather than treating a changed call time as a variation. For a multi-day shoot, tell us the pattern of dates and locations and we price the run rather than the days.
They are separate bookings and often both. Crew catering is a food truck that has to feed sixty people at an hour that keeps moving. A coffee cart is a barista and a machine that keep serving all day. A production that wants both gets one point of contact, one set of certificates, and two vehicles that already know each other’s call sheet.

A custom-built truck with Chef Daniel Humm’s Eleven Madison Park and nonprofit Rethink: 2,000+ meals a week to underserved Bronx and Brooklyn communities.
Tell us what you’re planning and we’ll scope the truck, the wrap, and the dates around it.
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