
Pastrami on the runway
An LED-lit Michael Kors cart on a makeshift SoHo runway for Fashion Week: pastrami sandwiches served in a collaboration with Katz’s Deli.
- Cart
- LED-lit
- Menu partner
- Katz’s Deli
A staffed espresso bar for New York offices, events, brand activations, and film sets, from $1,500 a day. Trained baristas, a real coffee program, custom menus, and the option to wrap the cart or truck in your brand. Served across all five boroughs, Long Island, New Jersey, and Connecticut.
Coffee is the rare amenity that makes people stop, wait, and stay for a minute, which is exactly what an office morning, a conference lobby, or a brand activation wants. A staffed cart or truck turns a queue into a soft touchpoint: a barista pulling real espresso, a menu that fits the moment, and a line that moves fast enough not to become a bottleneck.
For events and offices, it is the low-friction way to feel generous. There is no venue kitchen to rent and no machine for your team to babysit; the cart arrives specced and staffed, serves through the window you set, and packs out clean. For a brand, a wrapped coffee cart or espresso truck doubles as a sampling station and a photo backdrop, handing your logo to everyone who walks off with a cup.
We build the coffee program to the crowd, hot and iced espresso, drip, matcha, and non-coffee options, and scale baristas to headcount so the pace holds from the first cup to the last. Permitting, insurance, and location are handled for public and private settings alike.
Conferences, press days, store openings, wedding mornings, and the two-hour window at the top of an all-hands. A compact cart runs off standard building power and fits a lobby, a showroom floor, or a conference foyer; the espresso truck brings its own generator and takes the sidewalk, a plaza, or a closed street. Either arrives 60 to 90 minutes before the first cup and packs out clean.
For a New York event the slow part is never the coffee. It is the building. Most Manhattan commercial addresses want a certificate of insurance naming the landlord, a loading-dock slot, and sometimes a freight-elevator booking before a cart comes through the door. We issue the COI ahead of time and book the dock, which is the difference between a cart that opens at nine and one that is still in the lobby at half past.
One or more trained baristas, a commercial espresso setup with a grinder that gets dialled in on site, and a menu built to the crowd: espresso drinks hot and iced, drip, matcha, tea, and non-coffee options. Whole, skim, oat, almond, and soy milk as standard rather than as an upcharge, syrups, and a seasonal drink if the event wants one. Cups, lids, and sleeves are included; custom-printed cups are the cheapest piece of branding on this page and the one guests carry out of the building.
Throughput is the number to plan around. A single cart with one barista serves a few hundred drinks across an event window; for a hard rush, a second barista or a second cart moves the line faster than a longer window ever will. Iced and batch-brew serve a bigger room in the same slot than a menu weighted to flat whites, which is worth knowing before the menu is set.
Crew coffee that runs to the call sheet rather than to business hours. A cart or truck on set from a 5am call, serving through the morning and back for the turnaround, on a day rate that does not reset when the schedule slides. Generator-free carts for sound stages and quiet exteriors, the truck for a lot or a closed block, and the paperwork the location manager needs before either one parks.
Productions book this often enough that it has its own page, with call-time service, permits on location, and day-rate pricing laid out for a UPM to sign off on.

An LED-lit Michael Kors cart on a makeshift SoHo runway for Fashion Week: pastrami sandwiches served in a collaboration with Katz’s Deli.

Tell us what you’re planning and we’ll scope the truck, the wrap, and the dates around it.
Film Set Coffee CartsFood Truck Rental NYCFood Trucks for EventsCorporate EventsExperiential Marketing