
A flagship, parked at the flagship
A full LV-monogram truck wrapped and parked outside the SoHo flagship, with free meals gifted to shoppers who hit an in-store spend threshold.
- Truck
- Full wrap
- Shopper reward
- Free meals
A staffed truck for your wedding, birthday, office lunch, or film set, parked legally in any of the five boroughs. From $1,500 a day with crew and menu, or $10,000 branded, published here rather than quoted on request.
A clean, working truck, driven to your venue, parked legally, and running on its own power.
Trained staff to cook, serve, and keep the line moving for the length of your window.
Health permits, insurance, and the certificate your venue will ask for, filed before the day.
A menu built for the crowd, or your caterer’s menu run from our truck. Either way, we bring the kitchen.
Most NYC bookings are one of these four. Each has its own page with the timings, venue rules, and headcount math; this one covers the city.
Late-night service after the band, a cocktail-hour truck on the lawn, or the whole dinner. Timings and venue rules are on the wedding page.
A driveway, a backyard, a rooftop. One truck feeds around 150 guests over a three-hour window, which covers most parties with room to spare.
Team lunches on the plaza, holiday parties, client days. The building’s certificate of insurance is the only thing that takes time, and we file it.
Crew meals and a coffee bar on set, timed to the call sheet. Astoria and Long Island City are ten minutes from the studios.
A truck that works on a Midtown plaza does not work on a Bushwick lot, and neither of them works the way a Staten Island driveway does. What changes between the boroughs is not the truck. It is where the truck is allowed to stand, and how long it can stand there.
You cannot park a food truck anywhere in New York City. That does not need to be your problem.
Not beside a hydrant, not at a bus stop, not across much of Midtown during business hours, and not on a block where somebody is going to call it in an hour after you arrive.
What we do about it: scout the location, pull the permit, carry the insurance, file the certificates your venue’s risk team will ask for, and put the truck somewhere it can legally stay for the length of your window.
What we need from you: a rough footprint, a service window, and a venue contact if there is one. Power is optional. Trucks run on their own generator by default, and if you would rather it were quiet, shore power from the building usually works.
Four steps from first email to a truck serving at your event. You pick the date and the menu; we carry the truck, the paperwork, and the people.
The date, the venue, and a rough headcount. A producer replies within 48 hours with a truck, a menu direction, and a price.
Unbranded, specialty, or branded. Our menu or yours. Most parties settle this in one email.
Location scouted, city permit pulled, insurance certificate sent to your venue. You get a confirmation, not a to-do list.
The truck arrives parked, plugged in, and serving on schedule for the length of your window, then leaves the block the way it found it.
Summer is not a surprise to anyone. Searches for NYC trucks roughly triple between November and July, and the good Saturdays from May to September are gone well before the month starts. December fills early for a shorter reason: everyone wants the same three weeks.
Two to three weeks out for a staffed event truck. Three to six if it is branded, because the design has to be approved and printed before anything can be parked.
Staffed and unbranded, $1,500 to $9,000 for the day. Branded, from $10,000. A multi-day or multi-market run starts around $50,000, and the wrap cost spreads across every day of it rather than being paid again each morning.
We travel out to Long Island, New Jersey and Connecticut for events and multi-day runs, priced the same way.
The same trucks run custom-wrapped for launches, sampling, and pop-ups. A food truck rental campaign in NYC starts at $10,000 a day with the wrap, the crew, and the reporting included, and we scout the corners that actually draw a crowd: SoHo and the Meatpacking District, Williamsburg and DUMBO, Hudson Yards, Flatiron, and the sampling routes around Midtown and Long Island City.

A full LV-monogram truck wrapped and parked outside the SoHo flagship, with free meals gifted to shoppers who hit an in-store spend threshold.

A repeat retail partner: custom-wrapped trucks and carts run across multiple month-plus activations, with free meals for spend-threshold shoppers.
Send the date, the venue, and a rough headcount; a producer replies within 48 hours with a truck and a price.