Louis Vuitton · SoHo, NYC · 2018
A flagship, parked at the flagship
A full LV-monogram truck wrapped and parked outside the SoHo flagship — with free meals gifted to shoppers who hit an in-store spend threshold.
The activation
For men’s fashion week, Louis Vuitton wanted its presence to spill out of the SoHo flagship and onto the street it sits on. We wrapped a truck in the house monogram and stationed it on the cobblestones directly outside the store, so the block itself read as an extension of the boutique.
To tie the street back to the register, free meals were gifted to shoppers who hit an in-store spend threshold — turning fashion-week foot traffic into a reason to buy, then a reward for buying, without anyone having to be sold to at the curb.
- Truck
- Full wrap
- Shopper reward
- Free meals
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