Kendall Jenner · NYC · 2018
Eat your heart out
A full custom-wrapped truck built to be photographed, with free meals handed straight to fans and passersby.
The activation
A full custom-wrapped truck built to be photographed anchored the activation, and the crowd did the rest. Free meals went straight into the hands of fans and passersby, turning a parked vehicle into a line people wanted to stand in.
It is the launch playbook in miniature: a truck that draws the line, product that goes into hands, and an audience primed to share the moment well past the hours it was parked.
- Truck
- Full wrap
- Fan reward
- Free meals
Want one like this?
Tell us the brand and the moment; we’ll design the truck around it.