The work.
Fashion houses, department stores, restaurants, and relief kitchens. Every activation below was built, wrapped, permitted, staffed, and parked by us.
Louis Vuitton · SoHo, NYC · 2018A flagship, parked at the flagship
A full LV-monogram truck wrapped and parked outside the SoHo flagship — with free meals gifted to shoppers who hit an in-store spend threshold.
- Truck
- Full wrap
- Shopper reward
- Free meals
Bloomingdale's · NYC · 2021Parked on repeat
A repeat retail partner: custom-wrapped trucks and carts run across multiple month-plus activations, with free meals for spend-threshold shoppers.
- Relationship
- Multi-month
- Fleet
- Trucks + carts
Michael Kors · SoHo, NYCPastrami on the runway
An LED-lit Michael Kors cart on a makeshift SoHo runway for Fashion Week — pastrami sandwiches served in a collaboration with Katz’s Deli.
- Cart
- LED-lit
- Menu partner
- Katz’s Deli
Kendall Jenner · NYC · 2018Eat your heart out
A full custom-wrapped truck built to be photographed, with free meals handed straight to fans and passersby.
- Truck
- Full wrap
- Fan reward
- Free meals
Cipriani · Southampton, NY · 2021To serve is first to love
A custom-built Cipriani truck run as a Southampton satellite location for a full summer — online ordering, pickup and delivery for clients who’d left the city.
- Run
- Full summer
- Base
- Southampton
Eleven Madison Park × Rethink · NYC · 2020Make it nice, together
A custom-built truck with Chef Daniel Humm’s Eleven Madison Park and nonprofit Rethink — 2,000+ meals a week to underserved Bronx and Brooklyn communities.
- Meals / week
- 2,000+
- Partner
- Rethink
- Communities
- Bronx + BK
World Central Kitchen · NYC · 2020Five trucks for the front line
Five trucks deployed with World Central Kitchen and Chef José Andrés at the height of COVID-19 — feeding first responders and hospitals, 100,000+ meals in all.
- Meals served
- 100,000+
- Trucks deployed
- 5
- Effort
- COVID-19
Yours next.
Tell us what you’re planning and we’ll scope the truck, the wrap, and the dates around it.