Michael Kors · SoHo, NYC
Pastrami on the runway
An LED-lit Michael Kors cart on a makeshift SoHo runway for Fashion Week — pastrami sandwiches served in a collaboration with Katz’s Deli.
The activation
For Fashion Week, Michael Kors wanted the food to be part of the show. We outfitted a custom cart with LED-lit MK branding and set it on a makeshift runway in SoHo, so the catering read as staging rather than an afterthought.
The menu was the twist: a collaboration with Katz’s Deli put pastrami sandwiches into the hands of attendees — a downtown-New-York institution served under a luxury-fashion logo, exactly the kind of collision a branded cart is built to stage.
- Cart
- LED-lit
- Menu partner
- Katz’s Deli
Want one like this?
Tell us the brand and the moment; we’ll design the truck around it.