Parked on repeat

The activation

Bloomingdale’s came back more than once. Across multiple month-plus activations we ran custom-wrapped trucks — and, when the moment called for it, carts — parked to convert the store’s own foot traffic into brand goodwill.

The mechanic that made it repeatable: free meals gifted to shoppers who hit an in-store spend threshold, so the activation paid the store back in the same trip. A retailer with all the footfall in the world still gains from a branded vehicle at the curb that gives passers-by a reason to stop.