Every borough. Every kind of block.

A truck that works on a Midtown plaza does not work on a Bushwick lot, and neither of them works the way a Staten Island driveway does. The location is the part of an NYC booking that decides everything else, so it is the part we solve first.

Start an activation Rent a truck in NYC →

Boroughs served: All five
Also covering: Long Island, New Jersey, Connecticut
Lead time: 2–6 weeks
Starting price: $1,500 / day

Five boroughs, five different problems.

What actually changes between them is not the truck. It is where the truck is allowed to stand, and how long it can stand there.

ManhattanCurb scarce: Curb space is the whole problem. Plazas, loading zones, and private frontage are usually the answer, and all three need paperwork before they are an answer. Pick the location first and the menu second.
BrooklynRoom to work: The most flexible borough to work in. Private lots, warehouse frontage, and rooftops around Bushwick, Gowanus, and DUMBO give a truck room that Manhattan simply does not have.
QueensStudio row: Where the film work is. Astoria and Long Island City sit beside the studios, and streets wide enough for a truck plus a crew tent make load-in a schedule question rather than a negotiation.
The BronxCrowd days: Stadium crowds, campuses, and street festivals. High-footfall days where a truck is competing with a lot of other noise, which is exactly when the wrap has to carry the message on its own.
Staten IslandPrivate ground: Mostly private and residential. Driveways and yards, lighter permitting, and the one borough where the drive time is the thing to plan around rather than the parking.

Where the trucks go.

Corporate plazas and office frontage
Film and television sets
Retail sidewalks during a launch week
University and hospital campuses
Parks and street fairs, with the permit that requires
Private driveways, yards, and rooftops

Parking, permits, power.

You cannot park a food truck anywhere in New York City. That does not need to be your problem.

Not beside a hydrant, not at a bus stop, not across much of Midtown during business hours, and not on a block where somebody is going to call it in an hour after you arrive.

What we do about it: scout the location, pull the permits, carry the insurance, file the certificates your venue’s risk team will ask for, and put the truck somewhere it can legally stay for the length of your window.

What we need from you: a rough footprint, a service window, and a venue contact if there is one. Power is optional. Trucks run on their own generator by default, and if you would rather it were quiet, shore power from the building usually works.

When to book.

Summer is not a surprise to anyone. Searches for NYC trucks roughly triple between November and July, and the good Saturdays from May to September are gone well before the month starts. December fills early for a shorter reason: everyone wants the same three weeks.

Two to three weeks out for an unbranded truck. Three to six if it is wrapped, because the design has to be approved and printed before anything can be parked.

What it costs here.

Unbranded and staffed, $1,500 to $9,000 for the day. Branded, from $10,000. A multi-day or multi-market run starts around $50,000, and the wrap cost spreads across every day of it rather than being paid again each morning.

See the full NYC cost breakdown →